Resources: Supporting Schools
DES Support resources to support you & your school marketing - Request below...
Switch on & Plug into these Support Resources
Sign up below to download the Content calendar 2026/27 resource and additional supporting materials to help support you and your school. We’ll be adding to these resources during the term via mailings. Register now
Content Calendar, Insights and Support Webinars.
1. Content Calendar
(the 2026/27 calendar – download NOW
Plan ahead for the year with the 2026/27 Content Calendar.
Available as a Canva template, PDF download, OR an Excel file for the direct DES platform CSV import – with a free DES demo or school video walk-through.
School focused – Events, Conferences, Awareness days & Holidays.
Register for the Access file for all the download options.
*New Sep 2026/27 (v1) is available for immediate download*
2. 
Sector Benchmark Survey: Sign up for the findings!
Our survey has now closed, helping us build a clearer picture of marketing, admissions and communications across the school sector.
The first insights from our Biennial Benchmark Survey will be shared soon, providing useful intelligence on salaries, trends and challenges – helping both individual professionals and schools make better-informed decisions.
See details in the download but sign up to receive the findings, here.
3. Google Ads: A new lens to discover?
Pupil enquiries for independent schools – do you want more or better, or both
Could Google Ads help your school generate more pupil enquiries – and better-quality ones? MA for Schools adviser Andrew Merrifield explores targeting, measurement, attribution and why enquiry quality matters. Discover how Google Ads insight can also sit alongside wider DES digital reporting, helping marketing and admissions teams better understand what’s working and where to focus.
Read the guest blog → Sign up below for the direct link
4. Digital Marketing in Schools webinar series in 2026
Explore our 3-Part Digital Marketing in Schools webinar series, with practical insight on data, ROI and LinkedIn.
The featured link focuses on Webinar 3: LinkedIn use for schools, with access to all three sessions to support your September planning.
Register to read blog about Webinar #3, to hear about how LinkedIn is supporting schools.
Also, access all 3 webinar recording links.
Bonus – Digital Insights: bite-sized updates for school marketers
Access our latest 1-page DES Digital Insights sheet, with practical tips and support around digital marketing, content planning and social media for schools.
The September edition focuses on back-to-school planning, parent search journeys, stronger calls to action and LinkedIn’s role in school reputation.
Access the 1-page Digital Insights sheet for quick, practical ideas to support your school marketing activity. Request below for the auto download.
Would you like to receive future Marketing & Communications Support Resources automatically?
Please request access and we’ll keep you updated with the latest school-focused resources, insights and practical planning support.
Want to see DES in action this term?
You can also request a free DES demo, discovery call or platform trial.
DES – the Digital Empowerment Solution – helps schools streamline content planning, digital marketing, reporting and benchmarking in one joined-up platform.
As shared at the AMCIS Conference (see here), DES is designed to help school marketing teams save time, create a clearer process for planning, posting and digital channel reporting – with the potential to give teams back valuable hours each week.
