Smarter School Marketing Starts Here...
“With expert support and the DES platform, we’ll help you streamline your strategy, strengthen your messaging, and drive meaningful growth.”
School and Trust marketing with support platform to encourage reporting, development and growth.
The Marketing Advisers and DES platform can support every aspect of your school’s marketing journey.
Support Options
The options are for all schools and MAT Trusts to support and achieve development and growth goals.
3 support options:
1) Platform – DES: Designed for School Team Success
The Digital Empowerment Solution (DES) – your always-on base for smarter digital marketing
As a first step, join our cost-effective Digital Empowerment Solution (DES) for schools to take control of all your digital activity from our all-in-one integration platform. DES is your always-on platform for digital marketing / social media support, brand strategy, and insights reporting.
Take control of your school’s digital marketing – designed for schools to support continuous improvement, clear insights, and consistent support across the year. From strategy and planning, to website visitor analytics and social media management to competition tracking and online advertising – all in one secure, centralised location. Learn more to see how schools are benefiting.
2) Projects – Support Work
Outcome-Focused Support Work
These are structured pieces of work delivered over an agreed period of time with clear objectives, deliverable and end date.
This option can offer the school our ongoing support on a monthly retained basis based on the outlined work, adhering to the strategic objectives.
Examples: website reviews, social media strategy review > launch, admissions campaigns, personalised video work. Think of us as an extension of your marketing department.
You’ll also have access to our team of specialist advisers, we will work hand-in-hand with you in the true spirit of team work.
3) Packages – Short-Burst Activity
Tactical activity: Packages – One-Off or Short-Burst Support
Think of this as plug-in support when a school needs help with a very specific activity.
Examples: writing a press release, setting up and/or running social media ads, creating a single report or running a parent survey.
Our core individual services, available to all types of schools and trusts, are listed below. Our DES solution will help to run, improve and report on all your digital activity, supporting campaign work.
Please do make contact so we can discuss the best route for hands-on support Marketing Advisers can give you. Our services can cover all communication, operational and development work.
School and trust marketing tactical activity
“Fine-tune your strategy, sharpen your message, and shine even brighter with our targeted support.”
“Review your existing digital media set-up and see how DES can revolutionise how you set your strategy and manage online activity.”
What does the DES system offer?
A personalised online management tool for keeping your social media posting, website user data, paid advertising and analytic reporting in one place. Template and guidance content from Marketing Advisers (MA) for Schools, to help support marketing campaigns & encourage consistency.
Integration of web user data and social media with marketing campaigns is critical to ensure that all avenues are being as effective as possible to help deliver the consistent message.
To help free up your time and work efficiently make use of our Digital Empowerment Solution (DES) for Schools to create, plan, post, review and manage the digital process.
Learn more about DES and hear from schools using it.
Let us help you get a proven process and online service for schools in place!
“The website and supporting digital channels are ultimately only as good as the content it shares.”
Content is king is a phrase which is never too far away from the web search engines. Google’s primary objective is to be able to deliver the best possible content experience, from both a relevance and question answering point of view.
The website and supporting digital channels are ultimately only as good as the content it shares, so it’s crucial that all elements (imagery, video, design and functionality) work seamlessly along side your words to communicate.
Within the Marketing Advising team we have experienced copywriters who can create and sharpen the copy to make it as engaging as the website design.
“Paid Ads support – helping schools generate high-quality leads.”
Our specialist advisers are seasoned Paid Ads professionals. Across PPC, Meta and all digital channels.
We seek to help schools generate high-quality leads across their target market(s).
Our lead adviser has over 18 years of experience and has the core competencies to be able to connect schools with their target audience through tailored paid ad strategies to drive measurable results. Contact us to talk.
“Yes, a photo can speak a thousand words but video can help to amplify this further…in today’s world video is now essential.”
The use of great imagery and skillfully shot video footage should not be underestimated for achieving a professional and consistent brand image.
The imagery will play its impactful role in the success of the new website, to help convey the story and build brand emotion.
As a starting point, we like to review of your available stock imagery and film to ensure that the breadth and quality exists.
Successful campaigns should embrace the use of unique and inspired imagery and so we would suggest the creation of new stock to support. We can discuss the creation options. For personalised video ideas, see this blog.
We have our tried and tested photographers within the Marketing Advising team set-up, however we can work with your existing local photographer.
We’ll follow a straightforward plan from – briefing the client, job, requirements and agree timings to shoot the ideal imagery (or footage) which would be made available in the most appropriate format.
“A tried and tested website that is fit for purpose incorporating Ofsted recommendations”
We believe that web great design should follow a logical structure, containing all the necessary sections with a site map to locate. All pages need to be easy to find with information presently clearly and uncluttered. Let your web pages flow…
The Marketing Advisers have developed tried and tested website templates, that are fit for purpose (incorporating Ofsted recommendations) and shall seek to support the wider marketing activity and ultimately support the school brand.
We understand your industry and shall seek to align together with the aims and ambitions of the school.
From the web development perspective…The web is ever changing and our developer advisers seek to share new technologies and techniques to incorporate into everyday best practice.
Our sites are built with maximum visibility in mind, using open-source software WordPress which is customisable to fit and develop into the future. We can maintain and manage your site.
A back end Content Management System (CMS) is provided so that the website can be easily edited by clients.
Our web build stages will follow these basic steps:
Site aims > Wire frames > Rough outline > Review > Prototype site > Feedback > Finalise
“Use the power of story telling to create memorable emotion…”
A Marketing Adviser top-tip is to embrace the power of story telling via an on-going blog. We highly recommend to our clients to adopt this style of engaging communication.
We can offer a blogging service which, following the objective briefing would be overseen and crafted by our educational digital content strategist.
“Harness the power of your CRM, consider its use and seamless integration with the digital marketing activity”
As a team we have extensive experience of CRM tech products, from off the shelf to customised and bespoke.
Talk to us to see how we can help guide you.
Marketing Dedicated to Schools & Trusts
Marketing and communication support to develop and strengthen the organisation.
