Advisers
Skills, experience and team work
“To provide authoritative advice and a tailored service… to focus on real world beneficial solutions”
Who are the support team?
Supporting You, your School, your Trust.
How can the Marketing Advisers (MA) help?
Initially by talking and offering marketing and communication related advice on the needs.
We shape our support services around our DES (Digital Empowerment Solution), a powerful integration platform to provide school marketers with one online service to oversee the management of all digital media activity – from website user data, social media, online adverts – together with AI, school guidance and news feeds.
We can also provide a seamless marketing service, from strategic (the ambitions and goals to achieve) to operational (the activity on-the-ground), to help support the brand and to deliver on key objectives.
Are your core values understood and constantly and consistently being expressed?
Reach out to talk through your present marketing needs and/or challenges.
In memory of Krish, a Q&A that we will cherish…
Read about Professor Krish Bhaskar (see here) – a true team player who will always remain in our hearts.
The MA support
Nick P Richardson
Nick is driven by the ambition to see schools reach their full potential. Dynamic, logical and a leader by example. Strategic marketing, communication, and development skills spanning over 25 years.
Inspired by bringing creative and experienced minds together. A Fellow of The Chartered Institute of Marketing (FCIM) and by Chartered in 2026.
Dr Helen Wright
Helen is an internationally respected educational leader and advisor with over 2 decades of practical executive experience in futures-focused educational leadership.
An international consultant, speaker and author. A determined advocate globally for the education and development of young people and school leaders.
MA (Oxon), MA, EdD, PGCE, MIoD, FRSA
Jamie Bykov-Brett
Jamie is a renowned innovator, facilitator, and educator dedicated to helping schools, trusts, enterprises, and public organisations harness digital technologies.
Specialising in AI-driven solutions, he enables organisations to work smarter, boost productivity, and drive efficiency.
We’re thrilled to have JBB as part of the Marketing Advisers team.
Andrew Merrifeld
Andrew is a seasoned PPC and digital marketing professional with over 18 years of experience. Specialising in Google Ads and paid advertising, he helps organisations generate high-quality leads across various sectors, including education. Andrew has the core competencies to be able to connect schools with their target audience through tailored paid ad strategies that drive measurable results.
Lore Walsh
Lore is a graphic designer and brand consultant with over a decade of experience working within UK independent schools. Combining creative expertise with deep sector understanding, she develops distinctive visual communications that stand out.
Lore brings insight, clarity, and originality to every brief, helping schools elevate their brand presence.
Melanie Pye
Melanie brings over 30 years’ experience in operational leadership, recruitment, and executive coaching. As Operations Manager, she supports the MA for Schools team and DES platform, helping deliver effective support to schools. Melanie also provides specialist recruitment guidance across Marketing, Admissions, and leadership roles, helping schools build strong, successful teams.
Emma Berry
Emma is passionate about driving positive change in environmental sustainability and neurodiversity. With experience in digital marketing and business management, she sees marketing as a way to build connections and craft resonant brand stories.
Emma is dedicated to aligning purpose with strategy and creating campaigns that inspire meaningful engagement.
Tony K Silver
Tony is the go-to expert for LinkedIn, known for his top-ranked knowledge and years of experience in delivering highly successful results. He supports pupils, schools, and associations in utilising LinkedIn as a powerful tool to achieve targeted outcomes. As an author, speaker, and coach, Tony brings boundless energy and enthusiasm to helping others succeed through LinkedIn.
Drew Sayer
Drew's experience spans education, publishing, government and legal sectors for over 25 years. He has been active in the web industry designing creative solutions to both web applications and hosting infrastructure. Drew's primary focus is to enable schools and institutions to engage and interact with their audience through well crafted web sites whilst ensuring optimum website performance and robust security.
Supporting Education organisations and other sectors/industries
Marketing skills are transferable, many of us have experience of a range of industries and so would be happy to chat with a view to finding a solution – which might well be passing you onto a trusted partner.
Contact us to speak with one of our expert advisers.