The DES service, short for Digital Empowerment Solution [formerly the Digital Dashboard Enterprise Service], is an integrated online platform designed to assist school marketers and admissions. It offers a single service for the planning, posting, reviewing and reporting of ‘all’ digital marketing activity to support strategy. It provides real-time data, offers marketing guidance, a latest news feed and is AI powered to help schools efficiently manage their online presence.

Why is DES unique and what can it offer over and beyond an off-the-shelf social media scheduling tool?
The service is unique as not only is it bespoked to schools but it extends beyond a social media scheduling platform. You can also track and report on your website visitor data, online adverts, with support guidance for schools and you have our DES AI engine (thinking and responding as the school marketers assistant) available to help from within the service. A Google News alert feed can also keep you informed on the school stories from across the web. 

The DES service aids your school by simplifying the process of digital marketing through a single dashboard. It enables you to plan your marketing activities, schedule and post content across multiple social media platforms, review website user data, online ads, plus offers your performance analytics to understand the impact of your campaigns. Then generate reports to guide future marketing decisions. This comprehensive approach ensures your marketing efforts are efficient and effective.

The DES integration will seamlessly integrate with all the core social media platforms and with your website too via tracking code. This means you can manage your school’s Facebook, Instagram, X (Twitter) and other social media accounts directly from the DES dashboard. It streamlines your workflow by allowing you to post to multiple platforms, and review web data plus your online adverts from one central location.

DES is a bespoke service for schools, a tailored micro-site is uniquely set-up per school. Subscription cost is dependent on the service level and starts from £65/month. The equivalent of approx. 1 hour of marketing agency support time a month and estimated to save school marketers about 6 hours per week (as quoted during the 2024 AMCIS school marketing & Admissions conference).
Please reach out via the enquiry form to discuss the best fit DES set-up for your school. 

Standard pricing levels are outlined here:  

The DES service is designed with user-friendliness in mind but it also provides support and guidance too. Whether you are planning a campaign, scheduling posts, or reviewing analytics, the process is simple and supported.
It offers an integrated AI chat engine, primed to think and respond as the school marketers assistant. Whether you need help with setting up your account, troubleshooting, or seeking advice on your digital marketing strategy, the DES team is here to assist.