Stronger Marketing. Smarter Support.
““With expert support, the DES platform, smart technology and the right people, we’ll help you strengthen strategy, communications and growth.”
School marketing support designed to strengthen and grow the organisation.
Marketing Advisers and the DES platform can support every stage of your marketing journey.
See below to explore our three service options and find the level of support that best fits your school or Trust.
AMCIS Conference 2026 – See the activity details and support sign-up here.
Support Options
The 3 support options are for all schools and MAT Trusts to support and achieve development and growth goals:
1) Platform – DES: Designed for School Team Success
The Digital Empowerment Solution (DES) – your always-on base for smarter digital marketing
As a first step, join our cost-effective Digital Empowerment Solution (DES) for schools to take control of all your digital activity from our all-in-one integration platform. DES is your always-on platform for digital marketing / social media support, brand strategy, and insights reporting. Take control of your school’s digital marketing – designed for schools. Learn more to see how schools are benefiting.
2) Projects – Support Work
Outcome-Focused Support Work
These are structured pieces of work delivered over an agreed period of time with clear objectives, deliverable and end date.
This option can offer the school our ongoing support on a monthly retained basis based on the outlined work, adhering to the strategic objectives. You’ll also have access to our team of specialist advisers, we will work hand-in-hand with you in the true spirit of team work.
3) Packages – Short-Burst Activity
Tactical activity: Packages – One-Off or Short-Burst Support
Think of this as plug-in support when a school needs help with a very specific activity.
Examples: writing a press release, setting up and/or running social media ads, creating a single report or running a parent survey.
Our core individual services, available to all types of schools and trusts, are listed below. Our DES solution will help to run, improve and report on all your digital activity, supporting campaign work.
Please do make contact so we can discuss the best route for hands-on support Marketing Advisers can give you. Our services can cover all communication, operational and development work.
School Marketing, Communications and People Support
“Review your existing digital media set-up and see how DES can revolutionise how you set your strategy and manage online activity.”
What does the DES system offer?
A personalised online management tool for keeping your digital data (social media posting, website user data, paid advertising, Google search) and analytic reporting in one place. Template and guidance content from Marketing Advisers (MA) for Schools, to help support marketing campaigns & encourage consistency.
Integration of web user data and social media with marketing campaigns is critical to ensure that all avenues are being as effective as possible to help deliver the consistent message.
To help free up your time and work efficiently make use of our Digital Empowerment Solution (DES) for Schools to create, plan, post, review and manage the digital process.
Learn more about DES and hear from schools using it.
Let us help you get a proven process and online service for schools in place! Talk to us
“Use technology where it adds real value, supports your team and strengthens the wider marketing, admissions and communications activity.”
AI, CRM, automation and other emerging technologies are increasingly shaping how schools manage relationships, create content, analyse performance and support prospective families.
Marketing Advisers helps schools review existing systems, identify practical opportunities and consider how new technology can integrate effectively with current marketing, communications and admissions activity.
Our support can include AI adoption, CRM and database use, automation, workflow improvement, system integration and guidance on emerging tools that may offer genuine benefit.
“Great schools need great people, with the right experience, skills and understanding of the sector.”
Recruiting the right people into marketing, admissions and communications roles can have a significant impact on a school’s reputation, pupil recruitment and long-term success.
With increasing competition for experienced professionals, schools need more than a standard recruitment process. They need support from people who understand the sector, the specialist nature of these roles and the qualities needed to succeed within a school environment.
Marketing Advisers combines its experience supporting schools across marketing, communications and admissions with specialist recruitment expertise through our partnership.
Together, we provide flexible Recruitment & Search support, helping schools shape the brief, attract strong candidates and identify people who are the right fit for both the role and the organisation.
Our support can include executive search, recruitment campaigns, candidate selection and assessment, psychometric profiling, leadership coaching and wider talent development.
“The website and supporting digital channels are ultimately only as good as the content it shares.”
Content is king is a phrase which is never too far away from the web search engines. Google’s primary objective is to be able to deliver the best possible content experience, from both a relevance and question answering point of view.
The website and supporting digital channels are ultimately only as good as the content it shares, so it’s crucial that all elements (imagery, video, design and functionality) work seamlessly along side your words to communicate.
Within the Marketing Advising team we have experienced copywriters who can create and sharpen the copy to make it as engaging as the website design.
“Paid Ads support – helping schools generate high-quality leads.”
Our specialist advisers are seasoned Paid Ads professionals. Across PPC, Meta and all digital channels.
We seek to help schools generate high-quality leads across their target market(s).
Our lead adviser has over 18 years of experience and has the core competencies to be able to connect schools with their target audience through tailored paid ad strategies to drive measurable results. Contact us to talk.
“Yes, a photo can speak a thousand words but video can help to amplify this further…in today’s world video is now essential.”
The use of great imagery and skillfully shot video footage should not be underestimated for achieving a professional and consistent brand image.
The imagery will play its impactful role in the success of the new website, to help convey the story and build brand emotion.
As a starting point, we like to review of your available stock imagery and film to ensure that the breadth and quality exists.
Successful campaigns should embrace the use of unique and inspired imagery and so we would suggest the creation of new stock to support. We can discuss the creation options. For personalised video ideas, see this blog.
We have our tried and tested photographers within the Marketing Advising team set-up, however we can work with your existing local photographer.
We’ll follow a straightforward plan from – briefing the client, job, requirements and agree timings to shoot the ideal imagery (or footage) which would be made available in the most appropriate format.
“A tried and tested website that is fit for purpose incorporating Ofsted recommendations”
We believe that web great design should follow a logical structure, containing all the necessary sections with a site map to locate. All pages need to be easy to find with information presently clearly and uncluttered. Let your web pages flow…
The Marketing Advisers have developed tried and tested website templates, that are fit for purpose (incorporating Ofsted recommendations) and shall seek to support the wider marketing activity and ultimately support the school brand.
We understand your industry and shall seek to align together with the aims and ambitions of the school.
From the web development perspective…The web is ever changing and our developer advisers seek to share new technologies and techniques to incorporate into everyday best practice.
Our sites are built with maximum visibility in mind, using open-source software WordPress which is customisable to fit and develop into the future. We can maintain and manage your site.
A back end Content Management System (CMS) is provided so that the website can be easily edited by clients.
Our web build stages will follow these basic steps:
Site aims > Wire frames > Rough outline > Review > Prototype site > Feedback > Finalise
“Use the power of story telling to create memorable emotion…”
A Marketing Adviser top-tip is to embrace the power of story telling via an on-going blog. We highly recommend to our clients to adopt this style of engaging communication.
We can offer a blogging service which, following the objective briefing would be overseen and crafted by our educational digital content strategist.
