Unlocking the Power of AI in Schools: Insights from Webinar #2

Transforming Education with AI

The second webinar in the AMCIS x MA for Schools & DES ‘AI in Schools‘ series brought together industry leaders and educators to explore how artificial intelligence is reshaping the future of education. Chaired by James Wilding from Claires Court School, the session delivered practical insights on implementing AI technologies to improve school operations, marketing, communications, and pupil engagement.

This session built on the foundation laid in the first webinar, focusing on practical strategies for overcoming challenges and embracing the transformative potential of AI.

Key Takeaways: Bringing AI into the Classroom and into marketing activity.

(1) Seamless Integration of AI Tools

James Wilding highlighted how Claires Court School has been a pioneer in leveraging technology, integrating Google Workspace since 2011 and now expanding with tools like Merlyn Mind to support classroom learning. The focus was on using cloud-based applications and endpoint management to streamline school operations and enhance teaching.

“AI enables schools to enhance operations through cloud-based applications and endpoint management.”
– James Wilding, Claires Court School

(2) AI as a Catalyst for Innovative Learning

Asude Altintas, CEO of Twin Science and Robotics, shared how EdTech innovations powered by AI are revolutionising student engagement. She emphasised the role of AI in creating interactive, personalised educational experiences, empowering students to explore and learn more effectively.

“AI offers limitless opportunities to create more interactive and personalised educational experiences for pupils.”
– Asude Altintas, Twin Science and Robotics

(3) Overcoming Adoption Barriers

Darren Coxon, Founder of Coxon AI, addressed the common challenges schools face when adopting AI. From understanding data privacy concerns to navigating ethical use, he stressed the importance of practical, accessible AI tools that support both educators and students.

“Practical AI applications can streamline operations and free up educators to focus on what truly matters—teaching and student development.”
– Darren Coxon, Coxon AI

(4) AI in Marketing, Communications, and Admissions

Jennifer Hirst, AMCIS Joint Chair, discussed the growing need for AI integration in school marketing, communications, and admissions. She outlined how AI can help schools better engage with prospective families and differentiate themselves in an increasingly competitive landscape.

“AI isn’t just a tool for efficiency—it’s a strategic asset that can redefine how schools engage with parents and pupils.”
– Jennifer Hirst, Director of External Relations, Queen Mary’s School & AMCIS Joint Chair

Practical Steps for Schools Ready to Embrace AI

For schools eager to implement AI but unsure where to start, the speakers shared practical advice:

• Start Small: Introduce user-friendly AI tools in daily operations (e.g., Merlin AI, ChatGPT) to streamline tasks.
• Focus on Strategy: Align AI integration with the school’s marketing, communications, and admissions goals.
• Address Concerns Early: Engage stakeholders about data privacy, ethical use, and the tangible benefits of AI.

Next Steps: How We Can Support Your School

As part of our commitment to supporting schools, we’re offering:

• Access the Recordings & Resources: View the Round up support page.
• A Free Brand Strategy Review Report – An AI-driven report to help your school refine its brand strategy and marketing approach. Click here.
• 14-Day Free Trial of the DES Platform – Experience our all-in-one, budget-friendly digital marketing and reporting platform designed specifically for schools. Book a short demo to see how DES can support your school’s growth. Book a Demo.