Privacy Policy Update

Information We Collect

We may collect and process the following personal data:

• Identity Data: Name and job title.
• Contact Data: Email address and telephone numbers.
• Demographic Data: Postcode, preferences, and interests.
• Usage Data: Information about how you use our website, products, and services.
• Marketing and Communications Data: Preferences in receiving marketing materials from us.

How We Use Your Personal Data

We use your personal data for the following purposes:

• Service Delivery: To provide and manage our services, including the DES platform and Brand Strategy Review reporting.
• Improvement of Services: To enhance our products and services based on feedback and usage data.
• Communication: To send administrative information, respond to enquiries, and provide customer support.
• Marketing: To inform you about new products, services, or events that may be of interest, subject to your communication preferences.

Legal Basis for Processing

Our processing of your personal data is based on the following legal grounds:

• Consent: Where you have provided explicit consent for specific purposes.
• Contractual Necessity: To perform a contract with you or to take steps at your request before entering into a contract.
• Legal Obligation: To comply with legal and regulatory requirements.
• Legitimate Interests: To pursue our legitimate business interests, provided your rights and interests do not override these.

Data Sharing and Disclosure

We do not sell or lease your personal data to third parties. We may share your data with:

• Service Providers: Third-party vendors who provide services on our behalf, subject to data protection agreements.
• Legal Authorities: When required by law or to protect our rights and interests.

Data Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction.

Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy or as required by law.

Your Rights

Under the UK GDPR, you have the following rights:

• Access: Request access to your personal data.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data under certain circumstances.
• Restriction: Request restriction of processing under specific conditions.
• Data Portability: Request transfer of your data to another party.
• Objection: Object to processing based on legitimate interests or direct marketing.
• Withdraw Consent: Withdraw consent where processing is based on consent.

To exercise these rights, please contact us via dpo@marketingadvisers.co.uk

Cookie Policy

Our websites use cookies to enhance user experience and analyse website traffic. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the website function properly and provide information to the site owners.

Types of Cookies We Use

• Necessary Cookies: Essential for the website to function correctly.
• Performance Cookies: Collect information about how visitors use our site to improve performance.
• Functional Cookies: Remember your preferences to enhance your experience.
• Targeting Cookies: Used to deliver relevant advertisements to you.

Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

How We Obtain Your Consent

We will not place cookies (other than strictly necessary cookies) on your device without your explicit consent. Upon your first visit to our website, a cookie banner will appear to:

• Inform you about the cookies we use.
• Provide you with the option to accept or manage your cookie preferences.

You can update your cookie preferences at any time by clicking the button or icon shown on the website for managing cookies. With cookie compliance active through CookieYes.

How to Manage or Disable Cookies

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may impact the functionality of our website. Below are links to manage cookies for common browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

To find out how to manage cookies please click here or refer your browser’s help options for more information.

Please remember that if you amend your cookie settings your browsing experience may be negatively affected. You may be unable to use some of our online services.

Additional Services

Marketing Advisers (MA) offers additional services that extend beyond the scope of our standard Privacy Policy. To maintain transparency, we provide details on these additional offerings:

• Digital Empowerment Solution (DES): A subscription-based integration platform designed to streamline digital marketing activities.
• Brand Strategy Review: A comprehensive report developed through collaboration between artificial intelligence and client input.

These services may involve specific considerations not covered in the general Privacy Policy. Users are encouraged to review the respective terms and conditions associated with each service to understand any additional data handling practices.

DES Platform

The Digital Empowerment Solution (DES) platform is an integration subscription service designed to enhance your digital experience while prioritising user privacy. The Marketing Advisers “DES integration” is an all-in-one platform that can be used by clients (under subscription) to manage and report on their digital content; with further supporting features available.
To provide clarity on data usage and privacy, we outline the following:

1. Main Website Interaction:
   When visiting via the Marketing Advisers main website/login at https://marketingadvisers.co.uk, standard cookies are employed to enhance user experience.
2. Social Media Integration: (client selects social media channels to connect)
   Through the DES platform login https://app.marketingadvisers.co.uk this gateway, with unique username and password, enables users to access their bespoke service. Within the service a user will connect their social media profiles, via a standard API (Application Programming Interface with own login & password) provided by the 3^rd party social media channel/platform. This connection allows for social media management and content planning. In this context, the platform does not install cookies or any devices that store or retrieve information on the user’s device.
3. Website Visit Tracking: (optional feature)
   The integration platform offers a “tracker” functionality to measure visits to a user’s website. This feature utilises a JavaScript code (tag), not tracking Cookies. This script does not insert any device on the visitor’s device that stores information, nor does it assign a unique identifier to the visitor. A visitors website search, at the time of the connection, references the available public IP databases, to estimate the geographic location, such as country, region, or city. Such IP addresses are not stored. The tracker provides users with data regarding the number of visits and pages viewed. This information is used exclusively to deliver the services contracted by the user.
   In summary, the DES platform ensures user privacy by utilising technologies that track visits anonymously, without requiring user consent, as no personal data is stored or processed.
   Our integration portal is designed to operate without collecting or processing Personally Identifiable Information (PII) as defined under the General Data Protection Regulation (GDPR). MA do not handle information that can directly or indirectly identify an individual, ensuring full compliance with data protection regulations concerning personal data.
4. AI integration: (optional feature)
   The DES integration offers an optional AI chat called the DES AI Engine. This Beta AI facility is intended to support the user by bringing an AI support feature into the integration.
   
   Key points to note:
   (i) AI Engine is designed to simplify the integration of large language models (LLMs), in this case via an API interface with ChatGPT provided by OpenAI. Users are bound by the terms of use, privacy policies by this AI service provider.
   (ii) AI Engine serves as an intermediary tool for using AI services, and does not guarantee the accuracy or appropriateness of the content generated by the AI.
   (iii) You are solely responsible for monitoring, reviewing, and managing the content generated by the AI Engine.
   (iv) API Data Usage: OpenAI does not use data submitted through their API to train or improve their models. OpenAI may securely retain API inputs and outputs for up to 30 days to monitor for abuse or misuse.
   
   In summary, when content or data is added into the AI Engine by a DES user, the data is processed through OpenAI’s API, which does not use the data for model training and retains it for a limited period to detect abuse. The AI Engine does not store data externally, placing the onus on users to ensure compliance with relevant data protection laws.
5. Google News Alert: (optional feature)
   Integrated within DES platform is a pre-configured Google Alert for “UK Schools” news updates. To maintain transparency and comply with data protection regulations, we include this section to address this feature and to reassure that personal data remains unaffected.
   (i) The alert is pre-configured by the MA-DES team and does not require users to provide personal information.
   (ii) Users receive news (web stories) updates relevant to “UK Schools” topics within the platform, which is set to auto refresh every 30 minutes.
   (iii) No personal data is collected, stored, or shared with Google or other third parties through this feature.
    

Brand Strategy Review Process (optional feature)

As part of our commitment to providing comprehensive brand strategy reviews, we combine AI-driven analysis with human expertise. This process involves collecting and processing specific information from your school to deliver tailored insights.

Data Collection and Use

To conduct the brand strategy review, we collect the following information:

• School Information: Details such as your school’s name, website URL, and social media profiles.
• Self-Assessment Data: Insights you provide through a manual form, including both pre-set & open responses around strengths, weaknesses, opportunities, threats, competitors, and brand strategy aspirations for the term and year.

This information is used exclusively to analyse your current brand positioning and to develop a customised strategy report, with recommendations where possible.

Data Processing and Storage

The collected data undergoes analysis through our AI tools and is reviewed by us to ensure accuracy and relevance. We are committed to the following data protection principles:

• Lawful Basis: Processing is based on your explicit consent, obtained when you submit the required information for the brand strategy review.
• Data Minimisation: We collect only the information necessary for the purpose of the review.
• Purpose Limitation: Data is used solely for developing the brand strategy report and is not repurposed.
• Storage Limitation: Personal data is retained only as long as necessary to fulfil the review process and any subsequent services you may request.

Data Sharing and Confidentiality

We do not share your personal data with third parties without your explicit consent, unless required by law. All information provided is treated with strict confidentiality and is accessed only by authorised personnel involved in the review process.

Information Commissioner’s Office (ICO) & Registration

Who is the ICO and what do they do?

The Information Commissioner’s Office (ICO) is the UK’s independent authority responsible for upholding information rights in the public interest, promoting openness by public bodies, and ensuring data privacy for individuals. As the UK’s data protection regulator, the ICO oversees compliance with data protection legislation.

With our commitment to data protection and privacy, MA and the DES platform (part of Engabia Ltd) is registered with the ICO under registration number ZB869197.
This registration signifies our adherence to the principles and obligations set out in the UK’s data protection laws and our purpose to uphold the highest standards of data protection and privacy.

Contact Information (ICO)

The registered address for MA and the DES platform (part of Engabia Ltd.) is:
167-169, Great Portland Street, 5th Floor, London W1W 5PF