Insights: For School Marketers This December
Updates from DES & partners — specifically for school marketers
As we move into the final stretch of the year…
…school marketers are juggling festive activity, and planning for 2026 – all while keeping digital channels running. With platforms pushing out new updates, it’s easy to miss them! That’s why we’ve pulled together our key digital and social media insights for mid December – focused on what we hope is useful for schools.
To help you with the ‘Digital insights’, we’ve also created a handy Social Media Tips for December PDF, with the updates in bite sized format. More of this to come in 2026.
And if you’re looking for support over Christmas or want to hit the ground running in January, our DES platform is open and ready – sign up here to get started.
Facebook Feed & Algorithm Updates – latest this week!
As reported by Social Media Today, Facebook has launched a series of visual and content updates to try and stay relevant in the evolving social media space.
To summarise, here’s what’s useful for schools:
New photo grid layout: Posts with multiple images now look cleaner and open full-screen
Control your feed: You can now tell Facebook why a post isn’t relevant – smarter recommendations ahead!
Commenting support: Easier replies, pinned comments, and badges to help posts perform
Quicker navigation: Tabs like Reels & Profile are now easier to access
For school pages: If you use Facebook for parent engagement or alumni visibility, these changes are aimed at making posting easier and content more discoverable.
💡 Focus on strong images, video clops/reels, and responsive comments to keep your reach healthy.
Time is tight – bite sized updates required…
We know time’s tight, so we’ve broken down our digital and social media updates into quick, bite-sized insights. Whether it’s changes to Instagram’s algorithm, smarter scheduling options, or fresh engagement tips, each update below is to help you stay informed without the overload – and make practical improvements to your school’s digital strategy as the year wraps up.
Instagram Launches Video Watch History
Good news for school comms teams — you can now revisit Reels you’ve watched, even days later.
✅ Ideal for re-finding inspiration or benchmarking other schools
✅ Helps keep track of pupil-generated content you might want to reshare.
How to find it, via: Instagram > Settings > Your Activity > Watch History
As we wrap up for the term
We hope the update helps to support as you move into the new year. If you’re planning ahead or want to stay active over the break, remember that the offered access to the DES platform continues through the Christmas festive break – ideal for planning, scheduling, or simply exploring a new way of working. Request here.
From all of us at MA and the DES team, thank you for being part of the journey this year — and we wish you a restful, joyful Christmas and a strong start to 2026.
Not Using DES Yet?
You can now access DES over the Christmas break an into the New Year free demo or discovery trial this Autumn (book a call or check out the Hazel 60 seconds overview with school feedback).
The DES Solution will:
Save hours in weekly planning and gain brand insights with AI Post to all social channels > offer web visitor stats > Google search & online Ads data Automate cross-channel reporting Sharpen your school’s marketing consistency Guides, News & AI chat – to support and update.
Book your support access for this December for a strong start to 2026 – here.
School Newsletter Support –
Sign up for the MA Monthly Newsletter for more insights and school marketing updates.