Missed the final AI in Schools Webinar part-4… see the Round-up blogs, Recordings and all the Resources – HERE
The third AI in Schools Webinar 4-part series from AMCIS, supported by Marketing Advisers (MA) for Schools and featuring DES, took place on 16th October 2024.
The webinar with 4 school speakers & 1 AI expert gave live insights on the current AI capabilities within schools. The session received fantastic feedback from attendees, with over 500 registered for the series. If you missed the live session #3, here are some key takeaways and resources to help you get up to speed.
Key Highlights
Easy Wins:
Jack Dougherty, Director of Marketing at Felsted School, highlighted how Canva’s AI tools, such as the Magic Studio Editing features, have significantly enhanced their content creation process. The speed and efficiency with which they produce content and creative materials have improved dramatically, and their video production capabilities have also reached new heights.
Jodi-Lynne Shalgosky, Head of Admissions Strategy & Analytics at Kingston Grammar School, discussed how Microsoft Copilot is supporting a range of activity across data analytics, web code (HTML) creation and expressed how Gen AI is supporting to bring increased efficiency within the marketing and admissions department.
Tom Wood, Head of Marketing & Admissions at St Mary’s School, Hampstead, highlighted how they use ChatGPT and Copilot to generate content and run AI-powered ad campaigns for staff and pupil recruitment. Tom also shared how he is sharing some of his marketing and AI knowledge with pupils.
Work Smart – connection & automation:
AI Expert, Jamie Bykov-Brett adviser with Marketing Advisers for Schools showcased and dazzled the power of automation in streamlining repetitive tasks within a captivating demo, saving valuable time in schools’ day-to-day marketing operations. “Wow my mind is blown” said one school marketer on the Zoom chat…
Next-level Software:
Océane Danezan, Marketing Executive from St. James Schools demonstrated the DES Digital platform, explaining how it consolidates social media, website visitor data, online adverting, analytics reporting, and AI-driven into one platform designed for schools. See a video clip recorded after the webinar highlighting Océane’s thoughts on DES.
Webinar #3 Poll - Top answers:
Poll #1 – “How do you use AI?”
63% of participants use AI to create or edit content (e.g., social media, articles, web copy, campaign plans).
Poll #2 – “How would you most like AI to support your marketing?”
48% of participants would like AI to assist in creating personalised messages and campaigns and to help to review the brand (to understand what parents see and think).
Poll #3 – “If you could design your own AI-powered system, what would it do?”
49% of participants want an AI system that can analyse how effective their marketing is.
Recording & Follow-Up Resources
- Webinar #3 Recording – Missed the live 16/10/24 event? Request access to the webinar recording below.
- AI Survey – Help shape webinar #4 and with support resources too.
- AI Policy Resource: ‘Acceptable Use In Schools’ – download a copy of the CoxonAI Policy.
Explore DES Digital Platform – Try the DES ‘all-in-one’ Digital platform free and see how the AI-powered tool can help your school’s digital marketing to save time and streamline efforts – from planning, posting to reporting.
Webinar - Session Feedback...
"Wow my mind is blown. Great webinar. Thank you."
"Amazing, thank you!"
"Really useful! Thank you all."
"Great, thank you!"
AI Webinar Part 4!
Missed Part Four of the AMCIS AI in Schools Webinar Series which took place on:
Wednesday, 27th November 2024, 12 PM – 1 PM.
This session focused on developing your own bespoke AI functionality, and also dived deeper into AI strategies for branding and campaign creation.
Learn more about how AI can shape the future of your school’s marketing and operations! Round-up here.
